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Advisory Board
Mario Celestino
Former Director of Programming
Hallmark Channel
Mario Celestino is a seasoned professional in the field of entertainment whose work spans the development, production, delivery and promotion of all forms of television programming produced for a variety of exhibition scenarios.
Most recently he has been invited to serve as the overseas Supervising Producer for an action-adventure animated children’s seriesfor international distribution, Show Producer and Writer on a series of one-hour specials for the twice Emmy-nominated reality show, “Starting Over,” on NBC; and Line Producer for Spike TV’s original primetime entry into the talk/variety genre, “The John Henson Project,” a half-hour comedy devoted to guy-centric humor.
Prior to diving back into the producing pool, Celestino was Director of Programming at the Hallmark Channel where, for three years, he managed all aspects of program contracts, delivery, editing, formats, policies, procedure, schedules, standards & practices including advertising and promotion, ensuring all elements effecting on-air operations were appropriately implemented. Celestino also supervised production, post and delivery of the channel’s first few original series, many original movies as well as the re-format editorial and packaging performed upon thousands of hours of acquired programming.
In recent years, Celestino has helmed many hands-on top-level positions including Line Producer for Nickelodeon's variety comedy, "All That," the "Snick Underground Music Specials" series, and a 65-episode order of Columbia/Tri-Star Television’s flagship strip series, AXN (aka, Action TV). His handiwork as a creative producer helped launch the Odyssey Network becoming the fastest growing general entertainment cable network following its re-launch as the Hallmark Channel. Before this, Celestino held an Executive Producer slot for digital service provider TVN, launching its on-air branding and programming campaigns, leading the digital cable television revolution of video-on-demand. Celestino also managed the unique multi-media presentations for UPN’s Sales and Affiliate/Up-Front Meetings two years in a row.
Other credits include work on two 2-hour specials: one, celebrating the launch of “Star Trek Voyager," the other, showcasing the original franchise upon its 25th anniversary. In the specialized world of Commercial, Broadcast Design and On-air Promotion, Celestino produced a popular long-running Jeep/Eagle ad campaign, “Ski The California's,” was the live-action director of Showtime's (BDA Awardwinning) Network “ID”spots and produced opening main title sequences for a myriad of newly created television shows and cross-promotional brand campaigns. Moreover, he has written, directed and produced home videos and infomercials for clients such as Guthey-Renker, Direct America, Quantum Television and National Media Corporation. He also served as Line Producer and UPM for HBO’s comedy special, “Roseanne Barr: Live From Trump Castle,” and managed the Kushner-Locke productions of “Divorce Court” and game show, “Relatively Speaking.”
Celestino has written, produced and directed stories for “Entertainment Tonight,” “PM/This Evening,” “Eye On L.A.,” “Eye On Hollywood,” “Movietime Network” (now, E!) and “Channel One.” Much of Mr. Celestino's experience was built during his seven-year tenure at KABC-TV/Hollywood. There, he served as Day of Air Producer, Writer, Field Segment Director and Post Producer for more than 1200 episodes of the television magazine, “Eye On L.A.” where responsibilities included conceptualizing theme graphics, music, stylized editing and final cut of this six-night-per-week program.
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